

1. Say to the person you wish to surprise with your interesting opinion, 'Name something you think I wouldn't like'.
2. Listen to what the person says they think you won't like. Let's say for example, that it is the comedy routines of Phill Jupitus.
3. Say to the person 'Aaaaah! No, you're wrong. I like the comedy routines of Phill Jupitus. I think he's really good. 'Aaaah!'.
4. The person, having his or her expectations confounded, will be surprised.
As music journalists in a journal of popular culture you would expect us to say that we like classic bands and artists that combine some measure of wit and intelligence with a musical sensibility that is either original, or at least knowingly reconstitutes the most effective styles and techniques of forty years of rock history. The Fall, Blur, etc. But we don't. Aaaaaaaaaah. No. We like what you don't expect. We like Whigfield, Abba, Bros and Take That and, if you say to us 'No, you don't, Peter and Dustin, stop lying,' We will say 'We do so, and here's why, it is because they are just good pop music and it is ironic to the power of ten to like them instead of things that are obviously better so we win the cleverness competition, so aaaaaaaaaaaaaaaaaaaaaah to you...